By SAMSON AKINTARO
With self-taken snapshot, ‘selfie’, becoming the fad among mobile users globally, ASUS, one of Europe’s leading laptop brands, has brought a whole new exciting experience with its 13 megapixel front camera phone known as ZenFone Selfie, specifically designed to deliver the best in picture taking.
The Zenfone Selfie comes as the flagship in a range of smartphones described as the ‘ZenFone family’, comprising ZenFone Laser 5.5, ZenFone Go 5.0, and ZenFone C 4.5, all with comprehensive camera solutions, which were unveiled by the company in Lagos at the weekend.
Packed with dual 13 megapixel camera rear and front camera, the ZenFone Selfie is described as a trailblazing fusion of fashion, technology and craftsmanship that lets users see their perfect selves, with dual 13MP PixelMaster cameras, dual-color, dual-LED Real Tone flash both front and rear, plus laser auto-focus for ultra-fast shots with complete clarity. ZenFone Selfie delivers powerful all-round performance and beauty in abundance, with a gorgeous new multifaceted polygonal finish accentuating the signature ZenFone Ergonomic Arc design.
“ZenFone Selfie’s Ergonomic Arc design and intuitive rear key makes capturing selfies easier than ever, with live digital cosmetics to apply some magical glamour — all enjoyed instantly on the stunning 5.5-in Full HD display. ZenFone Selfie’s exceptional front-facing PixelMaster camera has a huge 13MP resolution and an f/2.2-aperture, 88-degree wide-angle lens to capture more of every smile. The unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees, so everything and everyone becomes part of the shot.
ZenFone Selfie’s rear camera is just as advanced, with a large f/2.0 aperture lens for superior low-light shots. Both cameras are engineered with five-prism Largan lenses and top-quality Toshiba sensors, and include dual-LED Real Tone flash technology for perfect illumination in any lighting conditions. ZenFone Selfie also delivers superb macro photography that works on subjects as close as 6cm, plus rear laser auto-focus to compose shots in the blink of an eye” the company explained.
Speaking at the launch, ASUS Nigeria Country Product Manager, Mr. Simplice Zaongo, said: “we are very excited to bring our latest ZenFone family to the Nigerian market. These brand-new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and especially offers Nigerian consumers a comprehensive camera experience via both hardware and software.”
According to him, all ZenFone models are equipped with ASUS PixelMaster technology, a unique ASUS-developed technology that combines software, hardware and optical design to deliver incredible image quality. “ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-colour, dual-LED Real Tone flash at both front and rear. ZenFone Selfiealso features the new multifaceted polygonal design aesthetic to the ZenFone, offering beauty and power in abundance. ZenFone Laser 5.5 includes laser auto-focus technologyin its 13MP PixelMaster camera for clear, near-instant shots in just 0.3 seconds. ZenFone Go 5.0 and ZenFone C 4.5 are also equipped with PixelMaster camera for up to 400% brighter photo & video,” he added.
Unveiling the other members of the Zenfone family, the company disclosed that the ZenFone Laser 5.5 model benefits from a powerful 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — augmented by laser auto-focus technology that empowers users to capture perfect clarity in just 0.3 seconds. Available in5.5-inch (ZE550KL) version with 1280 x 800-pixel HD resolution, ZenFone Laser also incorporates the latest and toughest Corning Gorilla Glass 4.
“ZenFone Go 5.0’s powerful quad-core MediaTek processor easily handles multiple tasks and delivers immersive gaming experiences. ZenFone Go 5.0 is equipped with a high-resolution 1280 x 720 HD IPS display, sporting a pixel density of 294ppi for an impressive visual appearance with improved clarity, brightness and vivid colours. ZenFone Go 5.0’s 8MP rear camera shoots beautiful, high-quality photos with a professional look. ZenFone Go 5.0 features two SIM card slots in one device, allowing users to use a single device for both personal life and work. ZenFone Go 5.0’s advanced antenna design provides fantastic performance, even in areas with poor signal — so users won’t lose call on the metro or in built-up areas. It’s also obsessive about conserving power when searching for a signal, significantly increasing standby time.”
“ZenFone C 4.5’s fashionable vibrant colours are designed to match users’ unique style. ASUS ZenFone C 4.5 utilizes MediaTek quad-core processors for the best performance and power efficiency in their class. Apps open quickly, games run smoothly and users can effortlessly browse JavaScript-heavy WebPages – all without compromising on battery life. ZenFone C 4.5 includes dual SIM support, allowing users to have one device for personal and work needs. With support for network speeds up to 42.2Mbps DC-HSDPA, users can effortlessly stream video, browse the web or even work while out and about.”