…in a no winner, no loser contest
By MKPE ABANG
With 22 wins – 21 by Knock Out – and no losses, world boxing heavyweight champion Anthony Joshua was yet to meet his match until February 1, 2019 when Globacom boxed him into a corner he couldn’t escape – in a ring of a different genre.
Globacom, a leading African telecommunications company, practically took the gloves off the boxing champ’s hands when it announced him its global ambassador, in Lagos, Nigeria.
So, rather than do battle in the ring, both teamed up to herald Globacom’s 2019 fiscal year programme of action to deliver premium world class telecom services to its millions of subscribers across Africa.
But the boxing champ and the telecom leader are two of a kind, sharing quite a number of things in common. AJ, as the boxing champ is commonly called, has an unquenchable appetite for winning titles in the ring, a voraciousness that has seen him win the IBF (since 2016), WBA (since 2017), and the WBO (since 2018) titles.
On its part, Globacom hit the ground running by introducing per-second billing from take-off on August 29, 2013, thus setting a new pace and yardstick for customer centric services in Nigeria’s mobile phone industry.
Joshua may be a British citizen, his mother is Nigerian; Globacom is a Nigerian company with operations in several countries of Africa.
And, like the world boxing champion, Globacom’s taste and quest for reaching the stars know no bounds.
Globacom launched Glo-1, the first successful submarine cable from the United Kingdom to Nigeria, the first individual African company to embark on such a project.
And already, at the unveiling of Joshua as Global Ambassador, Globacom announced it plans to roll out the Glo 2 submarine cable this year.
“We plan to initiate new data analytic tools to capture subscribers’ experience in real time and also take pre-emptive actions to improve the network,” said Sanjib Roy, Group Chief Technical Officer of the telecom giant. “Also new sites would be rolled out into rural areas, banishing digital divide between cities and villages,’’ he added.