…Countdown to IFA 2018: As the world converges on Berlin for the leading consumer electronics fair
By MKPE ABANG
This year’s edition of the world’s leading trade show for consumer electronics and home appliances, IFA Berlin, is set to host nearly 2,000 exhibitors utilising over 160,000 square meters of show floor space. Like a carnival, the IFA Berlin 2018 opens on August 31, on the exhibition grounds, the Berlin ExpoCentre City, Berlin, Germany, and will go on till September 5.
Touted as the world’s most important technology market place, the event set a new standard in 2017 edition by completely selling out 159,000 square meters of show floor space to 1,805 exhibitors, confirming IFA’s role as the leading showcase for the global technology industry.
According to the organisers, “IFA 2018 will not only host more innovation and product launches than any previous event, it also will present more digital lifestyle products in one place than any other show worldwide.”
IFA 2017, the 57th edition of the show, which was launched in 2014, attracted a total attendance of 252,000, including 145,300 trade visitors, 72,600 of whom came from abroad
This year, the figures promise to surpass those of last year, both for exhibitor and visitor numbers.
IFA 2018 presents of the attractive topics, brands and innovations to look out.
IFA, an innovation accelerator
IFA Berlin 2018 presents the latest products and innovations in the heart of Europe’s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of international trade visitors each year from more than 100 countries.
IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.
In addition, IFA Global Markets, Europe’s largest B2B sourcing platform, will be held from 2 – 5 September at STATION-Berlin. IFA Global Markets enhances the information and exhibitions offered for professionals and industry experts in a 20,000-square-meter exhibition ground.
This year’s IFA will again provide an unparalleled stage for innovation: IFA NEXT.
The successful concept of this innovation hub will again be hosted in Hall 26, but the concept and space will be significantly expanded in 2018. Together start-ups, research laboratories, universities, and established companies will introduce tomorrow’s ideas, products, and solutions in the field of consumer electronics and home appliances.
The IFA Keynotes, IFA+ Summit and the IFA Hosted Conferences will also be held in Hall 26. The main goal, according to the organisers, is to focus even more on innovation and providing visitors and the media with the latest trends and topics all together in one place.
Shift AUTOMOTIVE Premiere in 2018:
Shift AUTOMOTIVE is the new biannual Convention on the future of mobility. The convention, hosted in the hall 26 will explore how new automotive technologies are changing our mobility and impacting our lives.
The convention is a joint venture of the Geneva International Motor Show, Palexpo, IFA and Messe Berlin. Shift AUTOMOTIVE will take place for the very first time on 4 and 5 September 2018 – alongside IFA in Berlin.
*Keep a date with us, as we will bring you updates on the continuing countdown to IFA 2018, and more tit-bits from the event, including product launches, keynote speeches, innovations and much more.