By MKPE ABANG
After dominating the European market for over 90 years, the IFA Consumer Electronics Unlimited, the world’s leading show for consumer electronics, is set to unlock unlimited opportunities for the Chinese market.
The opportunity comes with the hosting of Consumer Electronics China (or CE China for short), which is scheduled to take place in Shenzhen, China, from 20-22 April 2016, at the Shenzhen Convention and Exhibition Centre.
IFA is held in Berlin, Germany, since 1924. However, the CE China as an international brand show for consumer electronics is a global IFA event designed to take international brands further and deeper into China, a market bursting at the seams and thirsting for goods in their great varieties.
Speaking at the IFA Media Reception in Las Vegas at the CES 2016, where the IFA partners and exhibitors Gfk, Alibaba, botspot and DJI presented a market outlook, retail-strategies and latest product innovations in the fields of technical consumer goods, 3D scanners and drones to more than 100 journalists, Chief Executive of Messe Berlin, organisers of IFA, Dr. Christian Goeke, said:
“CE China will build on the huge success of the IFA concept, with its focus on brands, their innovation and products. CE China will strive to display the cutting-edge technology in the consumer electronics and home appliances industry providing a professional platform for buyers, consumers and companies.”
And, to further accentuate the central role this event will be playing for the Chinese market, China’s #1 online-retailer Alibaba is backing the CE China concept.
Hence, at the IFA Media Reception Mr. Yin Jing, President of 3Cs & Home Appliances Business Unit Alibaba Group, said: “We will bring Internet thinking and data together to host an unusual electronic exhibition, the CE China, which I believe will be an unprecedented and unparalleled event in the industry.”
CE China is a global IFA event and designed to be China’s premier trade show for consumer electronics and home appliances brands with its debut taking place in Shenzhen, China, from 20-22 April 2016.
What 2016´s IFA has in store?
And already, there are great expectations and preparations for the main IFA event. Berlin-based company botspot that ranks among the leading specialists for professional 3D scanners displayed their latest product highlight. Manfred Ostermeier, CEO and Founder botspot said:
“The new industrial revolution is 3D – botspot opens the door into this new technology”.
Another hot topic was covered by the market leader in easy-to-fly drones and aerial photography systems – DJI, Adam Najberg, Global Director of Communications stated:
“You should know that DJI is more than just a drone company. If you leave here with but one takeaway, it’s that DJI’s mission is to make complex technology simple and available to anyone who wants to use it”.
The closing statement was given by Georgia McCabe, CEO PMA – the Photo Marketing Association International: “As demonstrated by all these IFA-Partners Imaging has never played a more important role in all our lives. With over a trillion photos being taken each year, imaging is driving innovation across industries and technologies like never before. From new ‘capture’ technologies such as drones, to new ‘outputs’ such as 3D printing, developments in digital imaging are touching almost every aspect of consumer and home electronics. It has never been a more exciting and dynamic time in the industry.”
IFA huge success
In 2015 orders totalled 4.35 billion Euros in only six days which emphasizes IFA´s influential part as the most successful trade, business and buyer event of the year. More than 1,600 exhibitors presented their latest innovations at 150,000 square meters rented display area. In 2015 IFA welcomed 240,000+ visitors, of whom 142,000 were trade visitors, including 63,000 from abroad. More than 5,800 journalists, 2,700 of them from outside Germany, visited IFA and published reports reaching 1.2 billion people worldwide.
IFA, the world’s leading trade show for consumer electronics and home appliances, will take place on the Berlin Exhibition Grounds (ExpoCenter City) from 2 to 7 September 2016.