Global leader in Home Entertainment and Consumer Electronics, LG Electronics is ratcheting up its marketing efforts to foster its organic light emitting diode (OLED) TV business with an aim to outpace rivals in the world’s premium TV market. LG had some years back introduced the World’s First Curved OLED TV to the Nigerian market, with a promise of redefining home entertainment in the country.
As a global strategy, however, LG announced that it would join hands with Google to promote LG’s premium OLED TVs. “Through the joint promotion, LG will have potential consumers experience the superb picture quality and true values of LG OLED TVs and enhance the firm’s brand image,” said Kim Ki-wan, the head of LG’s global marketing division.
Targeting to secure 100 million customers worldwide, LG will try to deploy marketing strategies tailored for each step of the sales cycle- building rapport with customers, increasing brand recognition and closing deals- on top of Google’s digital marketing platforms such as YouTube, according to Korean firm.
“Google has been supporting marketers to communicate effectively with customers online through Google’s advertising and marketing solutions,” John Lee, chief executive of Google Korea, said. “The company will continue to help global firms such as LG to promote their products and the values of the products around the world,” he said.
The latest collaboration is also aimed at upping the ante against LG’s rivals in the TV market, especially its compatriots Samsung. Since putting a hold on the production of large screen OLED TVs in 2013, Samsung has been focusing on liquid crystal display-based UHD TVs.
Most recently Samsung has been rolling out SUHD TVs with the back lights of the displays applied with nano-crystal to improve the colour gamut and brightness. Not to be outdone, LG Electronics and LG Display business arm of LG Group, have been going full throttle to grow the OLED TV and display businesses.
Yeo Sang-duk, president of LG Display’s OLED business unit, emphasized the importance of the OLED display business for the company itself and the domestic display industry as a whole at a press meeting in May by saying “OLED is the ultimate display technology”. He anticipated that Samsung would resume the production of OLED TVs, echoing with other market experts. The LG CURVED OLED TV has indeed ushered in a new era in TV technology as most leading brands only recently rolled-out their own version of the TV.
Unlike traditional, Synthetic LED’s, OLED (Organic Light Emitting Diode) uses an organic, carbon-based compound that emits its own light when hit with an electric current. A thin-film transistor (TFT) backplane switches each specific pixel on and off and light passes through a combination of filters to reproduce amazing high-definition images. Since OLED displays do not require a backlight, pixels that are switched off are truly black, so OLED achieves deeper black levels and a higher contrast ratio when compared to LCD and LED TV’s. This revolutionary material enables drastically thinner, lighter televisions, with truly breathtaking resolution.
The precise curve of the screen ensures that your eyes are equally distant from all parts of the screen, providing the most natural and immersive viewing experience. The innovative technology of OLED TV permits a simpler internal structure. This means the TV is unbelievably lightweight and pencil-thin, making it slimmer than your Smart Phone.
There is no distracting bezel around the picture frame of course; it’s the picture quality that really stands out. The LG CURVED OLED TV delivers cinema-quality 3D and 2D-to-3D glasses for quite astounding home viewing. To make you have plenty to watch, LG’s exclusive 3D world app now delivers more 3D content than ever before.
OLED does take TV performance to a new level. By switching off individual pixels, blacks are rendered truly black, creating an “infinite” contrast ratio. OLED’s exquisitely nuanced colours exceed the industry’s BT 709 standard, producing more realistic content. A further benefit of this stunning technology is that the LG OLED TV itself is remarkably slim and around half the weight of previous generation displays. The self-illuminating OLED screen also uses less power than any other display technology.
Advanced LG 4 Colour pixel technology adds an unfiltered, white sub-pixel to the traditional red, green and blue. This generates a brighter picture with a wider range of colours and superior colour accuracy, giving it an edge over other OLED TV technology as they rely only on Red, Green and Blue sub pixels
According to Display Search, global demand for OLED TV is expected to grow to more than 7 million units by 2016. LG is the first company to commercialize both the flat screen OLED TV, which went on sale in Korea in January, and the innovative new CURVED OLED TV, which began sales in Korea in April.
However, LG believes its uniquely designed OLED TV puts the brand firmly in the driver’s seat in terms of ushering in a new OLED TV era and taking a leadership role in encouraging the adoption of the technology. LG’s OLED TV has received recognition from around the world for its achievements in furthering display technology and harnessing sensational, life-like picture quality.